Response to Danny Rogers: Rigorous media are basis for healthy PR

Response to Danny Rogers: Rigorous media are basis for healthy PR in PR Week dated 03 March 2011.

 Danny Rogers writes a very interesting article on how press releases have been 'churned' into news stories in Britain in recent years and how this could possibly go as far as risking British publications and news media to lose their credibility due to the lack of rigor and checking that goes in place. Rogers talks about journalists having no shortage of articles and are most responsible and guilty for 'churning' out the 'fluff' appearing in today's papers that is apparently heading towards a downwards spiral.

If the case is as serious as Rogers makes it out to be, then I believe that it possibly is a serious issue that needs to be addressed. Other than the obvious papers such as The Sun which is known commonly to churn out stories without credible sources or based on little or known facts, it would be a shame for all of the more credible papers to be going down the same route. If all papers were to lose credibility, what would we rely on for the news?. Although saying that, The Sun's views generally do seem to echo the majority opinion regarding social issues amongst the greater demographic. So, in regards to Rogers, I believe that the risk will not be in losing credibility amongst readers but perhaps a greater 'dumbing down' of information that will than be assumed as general discourse amongst the wider public. What a shame that would be.