As I have probably made obvious from my previous post or from my Twitter updates, I am really into my social thinking. Not in a way that I mean to come across as seeming to be caring, but I genuinely am (not caring, but socially conscious. Although I would like to think I am caring too!). The reason I bring this up again is because entering PR has really made me look into PR practices, strategies and logistics in a scrutinising way to try and see how ethical the industry really is and how often the boundaries of what is deemed morally and ethically correct is played about with. This was perhaps provoked by Kenneth Cole's tweet that I have mentioned in a previous post, but it is definitely something that has provoked my thinking pattern. As I have previously mentioned too, any issue(s) that involves PR and ethics that may exist needs to be addressed and I am happy to say that by questioning every institution and agency that I have been to so far, the issue is actually recognised and is already being take into consideration. But then again, you would expect everyone to say that anyway.
What has provoked me to write this post, is a visit to Unity PR in Farringdon which I have literally just come back from. Although they could be classed as consumer PR, half of their accounts are socially conscious and dedicated to helping causes and charities and they have a proven track record in giving all their time and creative energy as with any other client. Often doing their work for free, it is a breath of fresh air to me and I feel absolutely pleasured by the visit. I cant help but think that perhaps bigger companies with more money to play with can perhaps learn a lesson or two from this small agency which has less money in comparison but which does not affect either their social conscience or their work ethic at all.
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