Feedback in response to Danny Roger's opinion on 'Tweeting' problems

Dated on website 10 February 2011.

Danny Rogers piece regarding comments made by Kenneth Cole via Twitter referring to the Cairo riots was quite interesting, although as pointed out in the subsequent comment it raised awareness as to the limits of PR and whether due to the growing social media, the boundaries between PR techniques and ethical and moral practices were being played with a bit too much.

I very much agree with the comment by the user in response, in the fact that there perhaps needs to be a need for better understanding of moral and ethical standards if there really is a issue regarding it in the industry. I also agree with the user in the fact that it was ill-advised and extremely stupid, whether or not it was a PR stunt. At first, I assumed it was nothing more than a silly comment but as Rogers seems adamant that it was PR, he continues to be adamant in his admiration of the stunt and the supposed bravery it needed and with the idea that this out-of-the-box technique is exactly the way the industry needs to be to move with the times.

Being socially aware myself, as Kenneth Cole claims to be in his subsequent facebook apology, I believe that it was a silly comment. If it was a PR stunt, I agree with the comment made in response by Keith Trivitt of PRSA that something needs to be done if need be within the industry. This was perhaps not too serious of a 'tweet' and it could certainly be worse. However, if this incident is not addressed, it is not unimaginable that a  case worse than this would not happen.